How to Market a Commercial Property with a Challenging Location

When I get a new listing to sell a commercial property with a challenging location, the first thing I do is try to discover and focus on the aspects that are unique or offer a potential competitive advantage for a buyer. How can this property help them with their business? What does it provide that is useful, but not necessarily obvious.

I had a veterinary medical office building listed and with due diligence and creativity, we discovered some unique property attributes that helped to not only move the property but ensured we made a deal very close to the asking price. Some of the things we considered in our search for hidden benefits included:

When selecting an expert to work with, remember that Realtors® adhere to high ethical standards. Further distinctions in commercial real estate (CRE) include Certified Commercial Investment Members (CCIM) and the Society of Industrial and Office Realtors (SIOR). Both are highly selective organizations whose memberships require extensive training and volume minimums.

  • Zoning
  • Use
  • Vacant or Occupied
  • Property Condition

Read the full text of my article on marketing a challenging property location over at Leavitt Digital.

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